according to Mr Walter Von Kanel, President of Longines, this 181 years old brand, ranks 4th or 5th after Rolex, Omega and Cartier! he must be referring to Sales Popularity. i'm pleased to own all these 4 Beauties. pic shows my 1st Vintage watch, Longines Tank Quartz of the 70s or 80s. feel it deserves better respect so i replaced the ordinary leather strap to Croc skin type! 21/1/13, 6.22pm.